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Professional Practice

Commercial-Grade Discipline, Applied to Private Homes

Founded on the conviction that the traditional domestic construction model is fundamentally compromised. We act exclusively as independent Owner's Representatives and chartered project managers.

The Founding Thesis

Why the Traditional Domestic Building Model is Broken

For decades, high-specification residential renovations have suffered from the same repeating structural flaws: disorganised trades clashing on site, opaque lump-sum pricing, and minimal daily engineering supervision.

Exceptional architectural designs get compromised because homeowners find themselves thrust into the role of referee between warring subcontractors or forced to place blind trust in an unsupervised general contractor whose commercial incentive is to maximize variations.

AV General Construction was established to provide the antidote: an independent technical shield on-site that protects the homeowner's capital and enforces the architect's specifications with absolute contractual rigour.

Our Structural Principles

  • 01. No Direct Labour: We do not employ builders or trades directly. We have zero payroll to subsidise and zero incentive to protect subcontractor underperformance.
  • 02. Zero Material Mark-Up: Trade materials are invoiced directly at wholesale supplier cost. Every discount negotiated is credited 100% back to you.
  • 03. Portfolio Value Cap (£200k): We deliberately cap active projects to guarantee that an MCIOB chartered director is physically on site every day.
  • 04. JCT Contract Discipline: Formal statutory contracts with liquidated delay damages, scheduled retention, and strict dispute resolution mechanisms.
Professional E-E-A-T

Verified Technical Qualifications

Backed by MCIOB chartered membership, a Level 6 NVQ Diploma in Construction Site Management, and NEBOSH Health & Safety Management for Construction, we treat luxury residential renovations with the rigorous standards of regulated commercial engineering.

Chartered Status

MCIOB Member

Chartered Institute of Building

Full corporate membership in the world's most recognised professional body for construction management and leadership. Digital Credly badge verifiable for statutory competence.

Site Leadership

NVQ Level 6 Diploma

Construction Site Management

UK National Vocational Qualification certifying operational mastery in temporary works propping, structural load distribution, multi-trade logistics, and dimensional tolerance auditing.

Health & Safety

NEBOSH Construction

National Examination Board in H&S

Comprehensive certification in Construction (Design and Management) Regulations 2015 (CDM 2015), Construction Phase Plans, dynamic site risk assessments, and fire safety governance.

The Owner's Representative

Why Independence Matters to Your Investment

When you hire an independent project manager, the dynamic of your building site changes fundamentally. We have no conflict of interest with the trades executing the work.

Our sole mandate is protecting your financial capital, rigorously enforcing the terms of the JCT contract, maintaining an unvarnished budget ledger, and ensuring that every steel beam, shadow-gap profile, and drainage run matches the architect's approved drawings.

"We handle the noise, the red tape, and the trades — allowing you to focus on the most enjoyable part: watching your home come together."

— Practice Director, AV General Construction

Whether your project is a sensitive basement underpinning in Notting Hill W11, a multi-storey mansard conversion in Hampstead NW3, or a substantial estate extension in Surrey, you receive the same unbending technical accountability.

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